Protecting the Consumer and Servicing
the Trade with Independence and Integrity

Hypoallergenic is a term frequently used on consumer product labels. But what does it mean?

In truth, there are no metals which can be considered allergically safe. Hypoallergenic, when used in context to skin, essentially means "below normal" or "slightly" allergenic to skin.

There is no guarantee, except than an implied one, that the product is safe for the skin. There does not appear to be a legal or accepted dictionary definition of this term.
And consultation with representative trade bodies including the Local Authorities Co-ordinating Body on Trading Standards (LACOTS) highlights that there are differences in industry understanding and usage.

However, there is a broad consensus that ‘hypoallergenic’ means:  

a.     that the allergenic potential of the product has been identified and minimised;

b.     that the product in question is less allergenic than other similar products available for sale; and

c.     that these benefits can be evidenced by product testing or formulation.

So, can DermaKind provide more scientific evidence of a truly hypo-allergenic solution?

DermaKind tests for 16 metallic elements, identified as skin sensitisers and allergens. It was borne out of a request from Marks and Spencer’s to create a test that would minimise the risk of Allergic Contact Dermatitis, that they could apply to their women’s jewellery.

DermaKind-compliant products therefore meet the definition of hypoallergenic, as understood by the public, as well as respected relevant authorities.

Developed by the Birmingham Assay Office’s analytical laboratory, DermaKind, provides fully verified and validated scientific evidence that a range of products is in fact, hypoallergenic.

It's a game-changer for the jewellery industry and beyond.



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