Protecting the Consumer and Servicing
the Trade with Independence and Integrity

Expert valuations image

Demand for jewellery, watch and silverware valuations continues to rise, driven by high precious metal and gemstone prices and strong growth in the pre-owned watch market.

Specialist retail jewellers recognise the importance of including valuations in their portfolio of customer services and are working hard to gain incremental business and offer high customer satisfaction. SafeGuard have been happy to support this with in store staff training and in the first few months of this year have delivered face to face training to staff in several significant retailers including Harrods, Theo Fennell, Goldsmiths, Fraser Hart and Beaverbrooks, all of whom use SafeGuard.


The training focuses very much on the guidelines set out by the Institute of Registered Valuers, part of the National Association of Goldsmiths, which SafeGuard follow. The IRV have recently redefined best practice processes in the Certificate of Appraisal Theory syllabus which is now a requirement for all those who wish to achieve professional IRV status (CAT). Amongst many other elements there is emphasis on the need to communicate fully with the customer seeking the valuation and this is covered extensively in SafeGuard’s training. The purpose of the valuation, whether it be for insurance replacement, probate, sale between parties or any other reason will determine the way the value is calculated. Dialogue with the customer will reveal the provenance, source, age and maybe the anticipated value. There may also be gemstone certificates and previous valuations.



SafeGuard valuers will always assess, describe and value items as they see them and will not be unduly influenced by such details but understanding the customer’s expectations can be very helpful. For example if an un-hallmarked item has been bought abroad as 18ct and in fact transpires to be gold plated this will have a major impact, as will a diamond certificate which plainly does not match the stone presented for valuation. These discrepancies can then be discussed and explained before the valuation is completed and returned to the customer, thereby avoiding confusion and mis-understanding and ensuring that valuations offer maximum customer satisfaction.

For more information or to book a jewellery, watch or silverware valuation T: 0871 871 6020 or E:




Elizabeth Passey and Mayara Francosi shortlisted for Retail Jeweller Rising Stars 30 under 30

28th Mar 2023

Learn more

New Trustmark Scheme to crackdown on counterfeit jewellery sold in the UK

1st Mar 2023

Learn more

Jewellery Packaging Boxes - the most common tarnishing accelerants of jewellery articles

2nd Feb 2023

Learn more

British Hallmarking Council and National Association of Jewellers announce the HALO Award for online promotion of the hallmark.

30th Jun 2022

Learn more


25th Sep 2018

Learn more

City of Wolverhampton wins Touchstone Award 2018

8th Jun 2018

Learn more



Your item has been added to the basket

You need to create an account, or login before you can add this item to your basket.